HELLO, MY NAME IS

Kelsey Leljedal

UX Copywriter

kelseyleljedal@gmail.com​
purple abstract shapes of books and writing and L
About Me

I am a user experience (UX) copywriter with a passion for research.

I shape user research into delightful digital content

With more than 10 years of experience, I craft clear, engaging, and user-centered content that enhances digital experiences while maintaining brand consistency and driving results. With expertise in UX writing, content strategy, and collaboration with design, research, product, and development teams, I create intuitive experiences that resonate with users.

During my time in the greater Philadelphia region, I have acquired a range of skills, including content writing, UX research editing, and plain language proofreading. These experiences drive my focus on improving the user experience for websites on both the front and back ends. In my current role, I collaborate with UX researchers and designers to produce engaging digital experiences for federal clients. My work involves creating and editing copy—both my own and that of my team members—to ensure it meets brand standards, maintains a consistent voice, and resonates with target users.

What I do best

WRITING

microcopy, UI content, and web copy aligned with user needs.

PARTNERING​

with UX designers and researchers to refine user flows and content hierarchy.

ANALYZING​

user insights and analytics to enhance clarity and engagement.

OPTIMIZING​

digital content for accessibility, usability, and SEO while eliminating errors.

Industry experience

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Government
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Health care
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Nonprofits
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Higher education
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Arts & culture

Career highlights

2023 – Present

WebFirst

UX Writer & Editor

Enhance UX copy across government websites, including leading research-driven content strategy for a Gen Z health career recruitment campaign.

2017 – 2023

Eastern Standard

UX & QA Analyst

Developed usability tests to ensure user-centered design and wrote actionable content entry instructions for backend users.

2014 – 2016

Greater Philadelphia Cultural Alliance

Content & Usability Analyst

Created high-converting editorials and newsletters, increasing subscriptions by 23%.

Portfolio

mobile landing page for Join the Health Workforce on HHS.gov
Campaign
group identification question additional options after survey updates
User Flow
HHS.gov Agencies & Roles on mobile
Mobile-Friendly Writing
Prevent Loss of Your Data When You Upgrade to GA4 on mobile
Breaking Down the Complex
Miro board with sticky notes marking up good ideas for filters and facets
Research & Creative Writing
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